On April 5, 2021, the All-Ukrainian scientific-practical conference of students and young scientists “Market Technologies and Business Analytics”, organized by the Department of Marketing and Media Communications of the Petro Vasylenko Kharkiv National Technical University of Agriculture, started at our university. The conference was co-organized by Council of Young Scientists at the Ministry of Education and Science of Ukraine, Council of Young Scientists at Kharkiv Regional State Administration, NGO “Association of Marketers of Ukraine”, Taras Shevchenko National University of Kyiv, National Technical University “Dnipro Polytechnic”, Sumy National Agrarian University, Poltava State Agrarian University, Berdyansk State Pedagogical University, Hryhoriy Skovoroda University in Pereyaslav.
During the opening of the conference and at the beginning of the plenary session, the participants of the event were greeted by the rector of KhNTUA O. Nanka, vice-rector for scientific work V. Melnyk, acting Director of the Educational and Scientific Institute of Business and Management O. Hridin, Head of the Department of Marketing and Media Communications O. Mandych. Reports were also made by T. Kviatko (“Successful marketing – a modern component of business activities of domestic companies”), I. Romaniuk (“Development of the IT market as the basis of the latest communications in a pandemic”), N. Babko (“Features of the formation of the brand strategy of the city”) and others.
In total, the conference was attended by more than 70 participants from more than 30 educational and research institutions, who submitted abstracts of their reports, and 45 participants participated remotely. The main attention of the conference participants was focused on finding relevant solutions to ensure the development of market activities of business entities through the involvement of the latest tools of business analytical systems and management technologies.
Based on the results of the work, the publication of the Conference Proceedings is planned. The electronic collection will be available for discussion on the KhNTUA website.
Congratulations to the participants of the conference and we hope for further fruitful cooperation in the scientific field!
Mandych O., Doctor of Economics, Professor,
Head of the Department of Marketing and Media Communications
