Kharkiv Petro Vasylenko National Technical University of Agriculture
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Associate Professor, Candidate of Economic Sciences

Babko Natalia

Education and career

In 2001 she graduated from Kharkiv State University of Economics and received a full higher education in “Economic Theory” and qualified as an economist-lecturer.

In 2012 she graduated with honors from the Ukrainian Academy of Engineering and Pedagogy, received a full higher education in “Higher School Pedagogy” and qualified as a teacher of universities and higher education institutions.

2001 – Assistant Professor of Economics, Business, and Marketing

2005 – Senior Lecturer, Department of Economics, Business and Marketing

2019 – Senior Lecturer of the Free Economic Zone at the Department of Marketing and Media Communications of the Petro Vasylenko Kharkiv National Technical University of Agriculture

2020 – present – Associate Professor of Marketing and Media Communications, Petro Vasylenko Kharkiv National Technical University of Agriculture

Educational activities

Training courses: “Marketing”, “Advertising Management”, “Consumer Behavior”, “Marketing Communications”

Membership in public associations in the professional field: “Association of Marketers of Ukraine”, “Ukrainian Marketing Association”

Scientific and pedagogical internship “Innovative teaching methods and technologies: the latest in European educational practice” (Dabrowa Górnicza, Poland, September 25, 2018 – March 25, 2019)

Research activities

In 2016 she defended her dissertation for the degree of Candidate of Economic Sciences on the topic: “Strategies for managing the human resources of agricultural enterprises.”

Participation in research work: “Mechanisms for increasing competitiveness, development of the economic and production-technological potential of agro-industrial production entities” (state registration number 0116U003477, 2016-2020)

The direction of scientific work: “Strategic management and mechanisms of the introduction of the newest marketing tools for maintenance of competitive development of subjects of business: theoretical and practical aspects”

Scientific publications, patents, grants

Published more than 45 scientific papers, including 1 article indexed in Scopus and Web of Science databases and 1 collective monograph published in EU countries