The second year of study by marketing students is coming to an end, which is an important stage in the formation of professional competencies of future professionals. The program of practice “Organization of marketing at the enterprise” provides acquaintance of students with the future profession, prospects of development of a specialty, with character, the maintenance, and conditions of the organization of marketing and advertising activity.
The purpose of educational practice is to deepen and systematize students’ knowledge by solving production and situational problems, acquaintance with specific practical examples of the role of marketing professionals in improving the competitiveness of the enterprise.
During the internship, students collected the necessary information, made observations, processed materials, developed questionnaires for consumer surveys, conducted online questionnaires and analyzed their results, as well as solved situational problems and exercises based on the collected factual materials.
