Kharkiv Petro Vasylenko National Technical University of Agriculture
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Assistant of the department

Zaika Olena

Education and career

2020 – graduated from Kharkiv Petro Vasylenko National Technical University of Agriculture with a degree in Management of Organizations and received a Master’s degree in Management

2021 to present – Assistant Professor of Marketing and Media Communications, Kharkiv Petro Vasylenko National Technical University of Agriculture

Educational activities

Training courses: “Fundamentals of Marketing”, “Agricultural Marketing”, “Digital Marketing and Sales Technologies”

Membership in public associations in the professional field: “Association of Marketers of Ukraine”

Research activities

The direction of scientific work: “Strategic management and mechanisms of the introduction of the newest marketing tools for maintenance of competitive development of subjects of business: theoretical and practical aspects”

Scientific publications, patents, grants

Author of more than 15 scientific papers, including articles published in foreign publications and professional publications in Ukraine.